Not everyone with a phone is going to qualify for a loan, and if they can, we’re heading straight back to 2008. With one click of the app, a mortgage will appear in your shopping cart. Get Mortgage” makes the mortgage application process seem as though it truly is that simple. While we don’t disagree that a direct correlation can be made between home ownership and economic growth, the ad falls short. It sounds like a win-win for everyone, right? Those people would need stuff to fill their homes, which creates more jobs – and more workers who would then have enough money to get a mortgage of their own. She explains that if mortgages were easier to get, more people would get them. The ad narrator makes this quick-click mortgage process a natural benefit to everyone in the country. “You can get a mortgage on your phone, and if it could be that easy, wouldn’t everyone buy homes? … Further stoking demand for necessary household goods as our tidal wave of ownership floods the country with new home owners – who now must own other things.” The Rocket Mortgage ad opens with an interesting thought: “What if we did for mortgages what the internet did for buying music … and plane tickets … and shoes?”ĭon’t you agree that the significance of purchasing a home and entering into a long-term mortgage is completely downplayed when it is compared to downloading a $1.29 song on iTunes or ordering a $150 pair of running shoes online? For many Americans, our home is the most expensive investment we will make in our lifetime, and the ad puts this financial decision on the same level as an impulse buy. After the 60-second commercial aired, costing a cool $5 million, much of America was saying, “Did we not learn anything from the housing crisis of 2008?”

And because the housing crisis is still running raw in our veins, the “Rocket Mortgage” ad gives us a sense of déjà vu.Ĭertainly, the decision by Quicken Loans to run their Rocket Mortgage ad during the Super Bowl was a bold move – one that got many of us talking in our comfy living rooms and sports bars – but definitely for the wrong reasons. You can blame it on Hollywood’s March 2015 release of the movie, “The Big Short,” which served as a reminder of the housing bubble collapse built on greed and faulty loans.

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